Meb Keflezighi

on Sep 18
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“The Most Influential Person in Running”

Meb Keflezighi is the only runner in history to win an Olympic Medal, the New York City Marathon and the Boston Marathon.  Runner’s World Magazine calls him the “Most Influential Person in Running.”  When Meb won the 2014 Boston Marathon one year after terrorists planted bombs at the finish line, he became the first American man to do so since 1983.  The race is considered one of the most dramatic events in American running history, with the Wall Street Journal, the New York Times and the USA Today all printing cover stories about Meb the following day.

Highlights:

  • Meb’s groundbreaking partnership with Skechers Performance footwear helped launch the brand’s entrance into the running market and ultimately brought millions of new investment dollars to the sport.  As the first marquee runner to sign with Skechers Performance, Meb is credited with giving the brand legitimacy on its way to becoming a leading competitor in the running footwear industry.
  • Meb redefined the revenue model in professional running by building a wide-ranging sponsor portfolio that introduced new sponsorship categories to professional running.  In addition to shoe, apparel and sports nutrition endorsements, Meb has worked with Maui Jim sun glasses, Epson smart watches, United Airlines, ElliptiGO bikes, CEP compression socks, KT Tape, SONY, Bridgestone, T-Mobile and Master Card.  This variety of sponsor-partners is rarely seen in professional running and has made Meb the forerunner of a new earnings path for professional runners.
  • To preserve and extend his legacy, Meb has formed a number of key partnerships.  He’s worked with publishers Tyndale House and Rodale in authoring two books, “Run to Overcome” and “Meb for Mortals.”  In 2014, Meb became Competitor Magazine’s VP of Running, giving him an ongoing role at one of the sport’s leading publications.  In a move seldom seen in professional running, Meb announced his retirement one year before his last race, the 2017 New York City Marathon.  This gave Meb the ability to leverage his final race with a year-long buildup to retirement, resulting in a documentary as well as significantly expanded race day coverage on ESPN.
  • In honor of his retirement, Meb’s friends and partners at Westin Hotels and Resorts organized a Thank You Meb video featuring Kobe Bryant, Rob Gronkowski, Richard Branson, Apolo Ohno and cast from Fuller House
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