After Meb Keflezighi began to turn heads with the unprecedented variety of sponsors he represented, the sports media took interest in the work Hawi had put into structuring Meb’s lucrative endorsement portfolio.

Meb Keflezighi, the 2004 Olympic Marathon silver medalist and 2009 New York City Marathon champion who most recently finished fourth at the Olympic Marathon in London, is one of the most successful and recognizable long-distance runners in the United States, if not the world. Athletic accomplishments aside, however, it’s Meb’s visibility on behalf of his sponsors, which include Skechers, Powerbar, Sony, Generation UCAN, Oakley, Garmin and CEP, amongst others, that have increased his exposure outside the realm of elite running, especially in the past year and a half.

 

The man who responsible for Meb’s many endorsement deals? His younger brother, Merhawi (Hawi for short), who can often be seen by his older brother’s side when he’s at a race or on the road making appearances on behalf of his sponsors.

To read the full article: http://running.competitor.com/2012/10/interviews/mebs-right-hand-man-5-questions-with-hawi-keflezighi_60768

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